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Infographic | Logo Placement Ideas

Posted by Lory Struver on

So you have the perfect logo, tweaked and perfected by you and your graphic designer to represent your brand to a T. Now what? How are you going to position (literally) your brand in front of your audience in a way that speaks to them? Uniforms and branded apparel are perfect canvases for your logo. They are travelling billboards that reinforce your brand with repeated and widely distributed impressions for months or years if done well.
The left chest logo will always be the brand wear standard. It is classic and timeless. However, creative placement of your embroidered or screen printed logo can also give a strong impression of your brand and concept. You will consider many things when developing a uniform, merchandising or loyalty apparel program. You will contemplate colors, styles, fabrics, cost, fit, and function. You may get samples, try things on, even test the wear and wash to select the perfect garment for your needs. Give a thought to these alternative placement ideas to really make that logo pop.

Aprons
Low Left or Right Corner
On a Pocket

Caps
Off Center Front
Angled off the Bill Edge
Side, especially for text running horizontally along the band
Back, Straight or Curved

Tees, Sweatshirts and Polos
Vertical Text or Design Long Sleeve
Vertical Left or Right Front, Placed High or Centered
Right or Left Hip, Front or Back
Low Hip Wrapping Front to Back
Left or Right, Front or Back Shoulder (higher than left chest)
Sleeve
Center Back Waist
Full Horizontal Front or Back Along Bottom Seam

Business Wovens
Back Yoke
Cuff
Collar

Pants
Waist Band (great for knit pants like yoga pants)

Visit WaitStuff Uniforms for more information including embroidery pricing and a great selection of apparel.